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Mobile Interactive Group (MIG) has been presented with the Griff Innovation Award for delivering the first on-portal Payforit service for Dating Direct, at this autumn’s ‘invitation only’ Vodafone Forum, which took place back in late October, it has emerged.
Integrating MIGPay, MIG’s Payforit solution, into Dating Direct services has enabled a trusted and seamless monthly subscription mobile payment service for its members. Vodafone rewarded MIG for its key role in shaping the Payforit payment initiative specifically for an on deck-partner - the first time this had been done on the Vodafone network.
MIG has taken a consultative approach to working with the mobile operators and content providers around Payforit delivering consumer confidence and trust in purchasing content via the mobile phone.
“MIG has adopted a consultative approach to providing key industry insights into shaping the Payforit scheme rules for our clients. For example, we have been liaising with the mobile operators around solutions such as signing up to SMS alerts via Payforit, implementing the marketing opt-in boxes for non-payment services and MSISDN verification for security purposes.” stated Rob Weisz, Director of Wholesale Services, MIG.
"We will continue to work with the operators and our clients to ensure MIGPay offers the very best in mobile billing adding new features to keep ahead of market demand.”
PAUL SKELDON |
