A study by Netsize reveals that, surprisingly, consumers are willing to use their mobile devices to buy high value goods and services, with almost all saying that they would be ...
Opening up new commercial possibilities for content owners, broadcasters and service providers to more effectively engage and build profitable long-term relationships with their viewers, MGt has launched PayWizard, a function-rich, ...
European mobile ad agency YOC has rolled out YOC Ad Plus, what it describes as “Europe’s first rich media advertising format” and developed especially for use within mobile applications and, ...
The MMA (Mobile Marketing Association) is repositioning itself to, in its words, “enhance its effectiveness at the global, regional and national levels, and to create additional membership benefits”. The repositioning ...
A new report published today by Juniper Research has found that a combination of mobile casino, lottery and betting service launches in major emerging markets led by China allied ...
The onslaught of flashy new devices, improved Web-accessibility and growing consumer appetite for mobile games, music and video are fueling a growing market for mobile content – revenues from which ...
The Rubicon Project, the advertising technology company, reveals exclusive insight into emerging industry trends and market shifts that occurred in the second quarter of 2010, along with insights into what’s ...
PhonepayPlus has appointed Joanne Prowse as Director of Operations following a comprehensive recruitment process. She will start on 1 September and will have overall responsibility for consumer services and support, ...
I fancy Mobile World Congress Rio, or MWC Aruba – but it seems that, from 2013, we will all be jetting off to either Amsterdam, Barcelona, Cologne, Milan, Munich or ...
Consumers are spending almost half (45%) of their waking hours watching TV, using their mobiles and other communications devices, new Ofcom research has revealed.
They are now sending four times as ...
